Exclusive Reports

Sun, May

YouTube To Commence Automatic Product Identification In Videos


Online video-sharing giant YouTube is set to roll out automatic product detection in uploaded videos on its platform so as to give Google its own piece of the incredibly lucrative affiliate link market, while also tying commerce directly to video uploads.

The tech giant is known for running several experiments and one of such is automatic product detection. Although not a new experiment according to Youtube as an early version of the feature was tested midway through last year, though that test was very small, reports 9to5Google. As of March 22nd this year, that test is being expanded to “people watching videos in the US,” according to YouTube.

In one of its blogs, a YouTube representative gave a little more detail about how this particular feature will be deployed: "We are experimenting with a new feature that displays a list of products detected in some videos, as well as related products. The feature will appear in between the recommended videos, to viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube."

It is expected that this new feature would put YouTube in the same shopping space as other social platforms like Instagram.