Tech giant Apple on Thursday, the eve of World AIDS Day, announced that through its participation in the (RED) initiative, it had till date raised over $160 million for the Global Fund, an international organisation that raises funds to prevent and treat HIV and AIDS, tuberculosis, and malaria.
Apple revealed that over $30 million of that amount had been raised from the sale of (RED) branded company products in the last 12 months alone.
The company in a press statement said "Apple celebrates a record year of giving with over $30 million raised for the Global Fund, equating to 144 million days of ARV medication that prevents the transmission of HIV from mothers to their unborn babies."
The (RED) initiative which was founded by Bobby Shriver and U2's Bono in 2006, seeks to engage private sector companies like Apple and Nike, and part of the proceeds from the sales of the (RED) branded products goes towards the Global Fund. (RED) recently announced it had raised over $500 million for the Global Fund since the organisation's inception.
The company added that for World AIDS Day 2017, more than 400 company stores will feature a red Apple logo for the week, and for every Apple Pay transaction made at a retail location, online or in-app, Apple will make a $1 donation to the Global Fund.
App Store visitors around the world will see a Today tab takeover featuring stories devoted to the cause including a behind-the-scenes look at how developers are supporting (RED).
Apple added that gaming developer King is also rolling out limited-edition bundles across its popular titles including Candy Crush Saga, Candy Crush Jelly Saga and Candy Crush Soda Saga, with all profits from those in-app purchases going to the Global Fund.
