Apple Inc. has on Wednesday apologized for its virtual assistant, Siri sharing some private and confidential pieces of information with quality control workers, setting new rules for handling data from conversations.
According to Vanguard, Apple will only allow its employees' review conversations from customers who opt in to the “Siri Grading” program aimed at improving the voice recognition technology. Also, recordings used for the program would be automatically deleted.
“Our goal with Siri, the pioneering intelligent assistant, is to provide the best experience for our customers while vigilantly protecting their privacy,” Apple added.
However, the tech company said Siri would still use computer-generated transcripts in a bid to improve its ability to understand what people say and mean.
“We hope that many people will choose to help Siri get better, knowing that Apple respects their data and has strong privacy controls in place,” Apple said.
Meanwhile, Google and Amazon have announced changes to their programs in response to privacy concerns, following the Apple incident.