The Emerging Markets Telecommunication Services Ltd. (EMTS), management of 9mobile has unveiled its new logo, website and mobile application, one week after the Chief Executive Officer of Etisalat International, Hatem Dowidar terminated its management agreement with its Nigerian arm and gave the operators 3 weeks to phase out the brand. Following this directive, the EMT changed Etisalat to 9mobile.
The EMTS, trading as Etisalat Nigeria therafter assured Nigerian subscribers that the change in Name will not affect service delivery, as facilities had been put in place to improve services. The new website of the group was given as www.9mobile.com.ng
The Logo which retain the green colors associated with Etisalat has the following inscriptions "Life begins @ 9" "9 is significant with nature, the start of life, time of birth. "From our entry into the market 9 years ago to our evolution 9 years after, we are still 0809ja." "we are here for you, rebranded for you because it is all about you."
The Networks is reported to have over 20 million subscribers in the country, making it the fourth mobile operator in the country with about 14% market share.
