Facebook has announced two big changes regarding the way music can be used on the platform. Users will now be able to include music within personal videos and choose from a variety of songs for a new feature called Lip Sync Live. The company is testing out options to let people include music from these catalogs (which includes millions of titles) within their personal videos. It plans on rolling out this capacity on a global level, although no exact time frame has been given.
Facebook has also introduced a new feature called Lip Sync Live, an idea reminiscent of what popular apps like Musical.ly or Dubsmash have already done (and dominated).
Facebook is testing this in select markets for now, and the pool of songs available is in the hundreds, including popular titles like “Havana” by Camila Cabello and “God’s Plan” by Drake. Lip Sync Live also has a “With” option, so friends can be brought into the video, and camera effects can be used to add different backgrounds and other creative touches.
Facebook says more music integrations are forthcoming, like testing the ability to add music to Facebook Stories.
