Wed, Mar

2023 Elections: Google Sets Up Trends Hub

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Tech giant, Google, has set up a new portal called the Nigeria Elections Trends Hub, so as to enable Nigerians to search and discover trending interests related to the 2023 general elections.

According to Google, the portal can be accessed on the Google Trends website "" which will allow users to compare the search popularity of candidates, and keep track of the burning questions being asked about them. Featured on the portal are maps and graphs displaying the search interest for a candidate over a period of 30 days.

The tech giant stated that the Election Hub is a part of a broader initiative to support the 2023 elections, which also includes training for new and media publishers on how to effectively use YouTube to tell election stories and training from the Google News Lab to help journalists learn how to use search and other Google tools for better storytelling, including data visualisation, verification and fact-checking.

Speaking on the initiative, Google’s Communications and Public Affairs Manager for West Africa, Taiwo Kola-Ogunlade, stated that as Nigeria celebrates her 24 years of Democracy in the upcoming elections, "our mission to organise and make the world’s information universally accessible and useful is more relevant than ever.

“We want Nigerians to be empowered with information during the upcoming elections, so we’re organising information to make it easy for voters to learn more about the candidates through the eyes of Google Trends.

“More accessible and useful political information improves the political process and leads to greater citizen participation.

“The Nigeria Elections Trends Hub will help voters make more informed decisions at the polls, and have a greater voice in the political process.

“We’re empowering voters so that they are not simply watching from afar, but participating, engaging with and shaping the political process in a democratic way.’