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PUMA Terminates N1b Sponsorship Deal With Nigeria

Athletics
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German sportswear manufacturing company, Puma has terminated its N1 billion four-year contract with the Athletics Federation of Nigeria (AFN) which it had entered in July 2019, in Doha. The contract which was due to expire in 2022 before its termination stated that Puma will supply kits to all age categories to Nigeria’s athletics team for four years.

Aside from kit supply, the sportswear giant added monetary rewards for athletes who wear the sportswear during medal presentations at the Olympics games with gold medalists earning $15,000, silver medalists getting 5,000 while a bronze medal will attract $3,000.

With the AFN failing in its obligations, and the Minister for Youths and Sports, Sunday Dare stating that no athletes will not wear the PUMA kits, because of a leadership tussle between himself and the Ibrahim Gusau led AFN board, the contract between the company and the federation has been terminated.

According to a letter dated Wednesday, August 4, 2021, signed by the company’s director, Manuel Edlheimb, "We are referring to the licensing and sponsoring agreement signed between our company and your federation.

“As a direct consequence of the recent developments, particularly at the Tokyo Olympic Games 2020 and pursuant to clauses 9.2 and 7.3 of the Agreement, we hereby terminate the Agreement with immediate effect.

“PUMA especially declares to be discharged from any or all obligations towards all stakeholders involved and reserves all rights against these entities and individuals”.