Sidebar

Exclusive Reports

29
Fri, Mar

NBA Africa Announces Abudu As Head Of Its New Nigerian Office

Exclusives
Typography
  • Smaller Small Medium Big Bigger
  • Default Helvetica Segoe Georgia Times

The National Basketball Association (NBA) Africa disclosed that Gbemisola Abudu would serve as Vice President and Country Head of Nigeria, adding that the league is expected to open its third office in Africa by early 2022. This was made known on Tuesday by NBA Africa’s Chief Executive Officer (CEO), Victor Williams. Abudu is expected to improve NBA’s business development initiatives in Nigeria such as grassroots programs for youths, media, and merchandise partnership, corporate social responsibility, amongst other duties.


Abudu has a bachelor’s degree in marketing and public relations from the University of Wyoming, United States. She has worked as a global marketing professional for international brands such as Louis Vuitton and The Walt Disney Company.

She is also the founder and managing partner at BMGA Enterprise Limited, an academy that increases the productivity of people and organizations by providing marketing and social intelligence.

Williams said, “We are excited about expanding NBA Africa’s operations in Nigeria with the launch of our office in Lagos and thrilled to have Gbemisola join us to lead our efforts in the country.

“As an established business leader, entrepreneur, global marketing expert and social activist, Gbemisola’s expertise will be invaluable in helping us continue to grow basketball and the NBA in a country that already has a strong affinity for the game.”

In 2010, the NBA opened its African headquarters in Johannesburg, South Africa. The league has since been promoting basketball in Africa by increasing access to basketball at the grassroots level, media distribution, NBA Africa Games, the launch of Basketball Africa League, and more.

The Basket Africa League is expected to start its second season in March 2022.

BLOG COMMENTS POWERED BY DISQUS