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Thu, Mar

Rita Dominic Schools Filmmakers On Importance Of Cinema Worthy Projects

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Nollywood actress, Rita Dominic, garnered mixed reactions with her recent post on Instagram where she lamented some of the uninspiring Nollywood films that make it to the cinemas.

The 42-year-old movie star also recommended that Nigerian filmmakers should ensure that the quality of their work matches the hype.

At first, many believed this was a common statement, but discerning persons noticed that she did not promote her colleague, Lilian Afegbai’s latest film, Bound. Ironically, Rita played a lead role in the movie.

Critics have postulated that the film was not cinema-worthy and that may be the reason why Rita chose not to show up at the private screening.

However, some of her colleagues appear to agree with her stance and have also shared their opinions on the subject.

A Nollywood filmmaker, Lancelot Imasuen, agree with Rita’s statement. According to him, no Nollywood movie has truly made its returns after it was taken to the cinema in spite of the hype.

”In our closet, we also talk about it that the cinemas should also be mindful of what they take from Nollywood because we are having a problem. Everybody is talking about Black Panther," Imasuen said.

Even former Vice President Atiku, went to watch Black Panther but I have asked people when they come out of the cinemas if they understand the foreign film they went to watch? Many people are just following a trend. A lot of people do not understand the movie; they just went to watch because their friend(s) also went to watch.”

Meanwhile, Rita is not the first Nollywood stakeholder that has expressed worry over how some Nigerian movies fall short of satisfying fans expectations.

Earlier this year, Nigerian filmmaker, Uduak Isong, shared her concerns on the recent trend of box office figures of movies being shared with the public.

According to her, some of these figures can be ambiguous because often times the actual profit and budget is shrouded in secrecy.

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