Diddy Reportedly Offers Million Dollar Contract To Young H&M Model

On January 8, fast-fashion brand H&M sparked massive controversy after publishing an ad that was judged by many as racist and highly irresponsible. As a reminder, the photo shows a young black boy wearing a green sweater with the words "Coolest monkey in the jungle" printed on it.

People were quick to take to social media to criticize the Swedish firm, which soon apologized for the image removing it from online channels and taking the offending item off their racks. Diddy has become the latest figure to respond to the scandal – in his own special way. Canadian singer Abel Tesfaye, better known as The Weeknd ditched H&M in response to the issue. G-Eazy, whose real name is Gerald Gillum, was working with H&M (HNNMY) on a collection of menswear that was scheduled to hit the stores on March 1. "After seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end," musician and producer G-Eazy said in a statement. Following in the footsteps of The Weeknd and G-eazy, who decided to end their partnership with the company, P Diddy has protested the tasteless campaign by reportedly offering the young model seen in the photo a contract with his own streetwear label Sean John. While the rumors are yet to be confirmed, it's thought that the businessman, worth an estimated $820 million, has reached out with a $1 million (over N350 million) deal. Neither the music mogul nor the young model's family have commented on the reports. Diddy also took the chance to republish a photoshopped version of H&M's original photo, which sees the sweater's slogan changed to 'Coolest King In The World'. The snap was also shared with a tweet stating: "Put some respect on it!! When you look at us make sure you see royalty and supernatural God sent glory!! Anything else is disrespectful."

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